Senator Chuck Schumer (D-NY) introduced the "Notification of Origin of Telecommunications and Internet Consumer Exchanges (NOTICE) Act" (S. 1536), which would require that any "business entity that either initiates or receives a customer service communication" have "each of its employees or agents participating in the communication disclose their physical location at the beginning of each customer service communication so initiated or received".

The Act defines "customer service communication" as "any telecommunication or wire communication between a consumer and a business entity in furtherance of commerce." It would not apply if the physical location of the employee or agent is inside the U.S.

Although it is not entirely clear what impact S. 1536 would have on telephone survey research overall, it could certainly impede incoming customer satistisfaction research calls. MRA does not expect this legislation to advance, but we will do what is necessary to amend of defeat it.