Marketing Workshop, a longtime American marketing research firm based in Atlanta, GA, has hired Rohan Ullal as Director of Marketing Sciences.

Rohan’s two decades in marketing research encompasses work as both a corporate researcher and research provider: UPS, Kantar/TNS, Citigroup, Information Resources, and NPD Group. His experience, according to Marketing Workshop, "chiefly supplies his relevant thought leadership and expert counsel with custom research design and analytic plans. Plus, as with other Marketing Workshop team members, Rohan having been in the client position serves his acute client-centric orientation."

Ulal commented that his new team "is highly collaborative and creative, and the diverse work we do in terms of industries and business solutions demands agility along with all my advanced analytic skills." He further intimated that he will lead the company's charge "for incorporating new techniques, tools and technologies that are constantly being introduced in our industry."