Kynetec, a global leader in providing data, analytics and insights for the animal health and agriculture industries, has announced the appointment of Myriam Vau to Senior Director of Custom Research. She will be based in France, where she will specialize in the global custom research needs of clients in the animal health industry.  

Myriam brings more than 20 years of international market research experience to her new role at Kynetec. For the last 10 years she served as Global Market Research Senior Manager at Zoetis, gaining broad qualitative and quantitative research experience - from product design, concept testing, to launch and segmentation. Key achievements included design and implementation of an international research plan with veterinarians, farmers and consumers to support the launch of a vaccine revolutionizing swine farming worldwide, and implementation of customer satisfaction measures with 2000+ veterinarians across Europe.

“Myriam’s in-depth knowledge of customer satisfaction, loyalty and brand equity, makes her highly effective at meeting our clients’ needs,” said Catherine Bras-Sionneau, Executive Director of Custom Research at Kynetec. “She has a strategic way of thinking and possesses a rare talent for designing research that especially informs and guides commercial and strategic actions.”