(Glastonbury, Conn.) Today the Marketing Research Association (MRA) called on the White House to swiftly appoint a new Director of the U.S. Bureau of the Census. In order to ensure a complete and accurate decennial Census, MRA feels that the Census Bureau needs an experienced director to assume immediate responsibility for this complex task.

Preparations for the 2010 Census are on an unalterable schedule. As MRA’s Director of Government Affairs Howard Fienberg explained today in correspondence to White House Chief of Staff Rahm Emanuel, “MRA appreciates the challenges facing the Administration at the Department of Commerce, [but] the importance of the Director position outweighs the need to wait for the appointment of a Secretary of Commerce.”

MRA feels that the Census Bureau needs strong, knowledgeable leadership and a steady hand so dauntingly close to the 2010 Census and called upon the White House to nominate a new Director immediately.