Lucid, a leading global programmatic platform for buying and selling sample and an Insights Association member, has announced the promotions of Nicole Patel (pictured above) to Chief People Officer, Rick Rodgers to Chief Operations Officer, Andy Ellis as Chief Revenue Officer and Managing Director, North America, and Ben Hogg as Managing Director, International.

The promotions are immediate, with all members joining or remaining a part of the Executive Leadership Team.

Nicole Patel joined Lucid in 2014 as SVP of people and has helped grow Lucid’s staff by over 500%, as well as building its People department. In her new role, Patel will oversee people, workplaces, and administration on a global level as Lucid continues to grow and has plans to add more than 200 people in 2019.

Rick Rodgers joined Lucid in April 2015 as VP, Operations before extending his role to SVP, Customer Solutions. Prior to joining Lucid, he was COO at Good Done Great, a provider of SaaS solutions for Corporate Social Responsibility (CSR) efforts. In his new role as COO, Rodgers will oversee Marketplace Ops, Platform Ops & Support, Global Monetization, Global Ops, Business Automation, and IT.

Patrick Comer, Lucid Founder and CEO, said, “The promotions of Nicole and Rick demonstrate the exceptional work they have done at Lucid over the past few years. Nicole has been integral in creating and growing an outstanding People department which has facilitated the rapid growth of Lucid.”

Both Patel and Rodgers report to Patrick Comer,  as they join the Executive Leadership Team in an official capacity.

Comer added, “Rick’s leadership and experience overseeing the Marketplace product, in addition to our customer solutions, has allowed Lucid to continue offering best-in-class solutions to customers across the globe. Rick and Nicole are both essential parts of Lucid’s plans for even greater expansion in 2019.”

Andy Ellis, Lucid’s former COO, also transitions into the newly-created position of CRO and MD, North America. Ellis will focus on how to best serve the needs of the company’s growing customers and transition his non-revenue operational responsibilities to Rick Rodgers. Ellis will continue to oversee the Business Development, Sales, and revenue delivery teams in North America and lead the company in its next era of growth.

Ben Hogg, Managing Director EMEA and APAC, is now the MD International, with oversight of all global expansion. He also continues to be responsible for Business Development, Sales, and revenue delivery in these rapidly growing markets for Lucid.

Comer commented, "These promotions represent the clear direction of Lucid's future. Our Executive Leadership Team is fully committed to the global perspective that aligns so strongly with our company’s ambitions."