“Jay has been a visionary leader who helped make Baltimore Research an industry thought leader."
Following 20 years as CEO for Baltimore Research, Jay White retired on May 29.
He has been a long-time member and volunteer with the Marketing Research Association (MRA), including with his local Mid-Atlantic Chapter and as past chair of the MRA Standards and Ethics Committee, where he was instrumental in the most recent revisions of the MRA Code of Marketing Research Standards.
White, 71, acquired Baltimore Research in 1996 following many years as a client of the firm. During his time at Baltimore Research, he grew a small local focus facility into a full service data collection and insights firm with national notoriety. The focus facility is now amongst the largest single location facilities in the country and has become a destination for marketing researchers across industries. White earned a Bachelor of Science in Marketing from University of Baltimore and previously held positions in brand management and marketing at the DOW Chemical Company and National Fruit Product Company. He also is a veteran of the Coast Guard who served honorably in Vietnam.
Commenting on his retirement, Ted Watson, COO reflected on White’s remarkable career: “Jay has been a visionary leader who helped make Baltimore Research an industry thought leader. As his long time partner, I will miss the comradery, dedication and leadership he brought to the firm; but we will continue to honor his legacy in all our future endeavors.”
Established in 1960, Baltimore Research is an innovation-driven, full service marketing research firm and focus facility offering a broad portfolio of online and offline data research services to a wide variety of industries.