Washington, D.C., April 8, 2020 – Layoffs are rising amid the economic fallout of the COVID-19 pandemic and so is the urgency to suspend an instrument impeding workers from securing new opportunities to earn a living: non-compete agreements. 

The Insights Association today called upon its members and all organizations operating in the market research and data analytics space during this time of economic tumult to forgo enforcement of non-compete agreements for staff involuntarily separated from their organizations without full compensation.

This practice in no way would preclude an employer from maintaining all rights, including legal action, against an employee who misappropriates trade secrets or other confidential or proprietary information. IA supports the use of non-solicit and non-disclosure agreements as employers must maintain the ability to service its existing client base and ensure protection of intellectual and confidential information.

“Traditional business practices often are overlooked and remain in place for too long. We believe this to be the case with non-compete agreements,” observed Melanie Courtright, CEO of the Insights Association. “Respect for our industry will rise and fall based on how we treat employees at a time like this. We believe that our reputation and our future viability stands to suffer if, as an industry, we unduly prevent anyone from pursuing their livelihood and providing for their family.”

The Insights Association called upon employers throughout the marketing research and data analytics industry to reconsider the utilization and enforcement of existing uncompensated non-competes due to involuntary terminations of employment. Instead, organizations should devote time and resources on keeping employees satisfied and motivated to fulfill their potential within this growing industry.

“I believe that this pandemic’s extraordinary circumstances call for the industry to revisit its non-compete practices while still adhering to certain elements that we should all support,” said Gary S. Laben, CEO of Dynata. “Specifically, individuals who are involuntarily terminated as a result of the current situation should be granted the opportunity to work within the insights industry as long as they – and their potential new employers – adhere to any non-disclosure or non-solicit provisions that protect company confidential information or intellectual property.  It’s simply the right thing to do.”

“Lucid has a strong record of supporting former or leaving employees in finding new jobs in our industry,” commented Patrick B. Comer, founder & CEO of Lucid. “It's always been our philosophy and continues to be, that we want to build bridges to the future with our employees and the best way to do that is to support them in their next roles. For these reasons, we applaud and support the Insights Association's leadership on this issue, especially during the COVID-19 crisis.”   

As Courtright noted, “There is far more to gain right now by being empathetic and compassionate. We stand to be more successful in the long run by devoting energy toward becoming world-class companies and ensuring that insights professionals are working, not on the sidelines or in court.”