Collaborata, a business-to-business online marketplace to connect buyers and sellers to crowdfund marketing research projects, has launched out of beta testing. Billed as “the first-ever platform that connects market researchers to share project results and costs,” Collaborata claims its platform will save research buyers up to 90 percent on each project.

Jimmy Zollo, who was most recently at Grubhub, co-founded the company with his father Peter Zollo, founder and former CEO of youth research company TRU (which was acquired by WPP and Kantar in 2008). Ben Diedrich, most recently of Mesirow Financial, manages global sales. All three will manage the company from Chicago.

According to Jimmy, brand-transformative research projects often “go unfunded” and “we see companies replicating each other’s research.” His new company aims to bring “the sharing economy to the market-research industry by connecting clients with similar research needs to reduce redundancy and cost. We like to think of Collaborata as a Kickstarter for the market research industry.”

Clients can browse Collaborata to discover new research projects to co-fund or buy for immediate delivery. In addition to offering a growing catalog of projects, the platform is introducing a subscription model.

The startup company’s mission is to “grow the market research and insights industry for everybody by funding more projects that grow brands,” said Jimmy Zollo.