Customer experience and research service provider MaritzCX announced the addition of Charlotte Blank as Chief Behavioral Officer (CBO). Blank and her team will lead thought leadership, academic research partnerships and direct application of behavioral science across all the Maritz companies, and Blank in particular will infuse behavioral best practices into the company's offerings.

“People can’t always articulate why they do what they do, because so much of our decision-making is influenced by subconscious drivers,” said Charlotte Blank, CBO at Maritz. “The combination of CX data with behavioral observations can reveal insights to customer perceptions that surveys alone can’t provide. When you understand the ‘why’ of customer behavior, you greatly increase the success of customer experience programs.”

Blank brings her expertise to Maritz after leading programs in neuromarketing, social media, and global branding during her ten years in the media and automotive industries, including stints at Turner Broadcasting, and General Motors. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and a Master of Business Administration from Harvard Business School.

“We want our clients to have more of those ‘Aha!’ moments, when they realize why their customers behave in the strange ways they do,” said Mike Sinoway, president and CEO, MaritzCX.