Media measurement and analytics company Comscore announced the addition of Aaron Fetters as Senior Vice President of Marketing Solutions.

Fetters will be based in Chicago and responsible for leading the Comscore's consumer packaged goods (CPG) and automotive clients.

He has nearly 20 years of experience in the CPG industry, and has held previous positions at Kellogg Company and Procter and Gamble. Most recently, as director of the Insights and Analytics Solutions Center at the Kellogg Company, Fetters oversaw a broad marketing insights organization tasked with building leading-edge approaches in areas such as market mix modeling, advanced digital marketing analytics, and programmatic advertising. He holds a B.S. from Miami University of Ohio and has held positions and speaking engagements with the Advertising Research Foundation (ARF), I-COM, iMedia, Association of National Advertisers (ANA), and the Coalition for Innovative Media Measurement (CIMM).