The Passing of a Marketing Research Legend

Cecil “Bud” Phillips, age 89, founder of M/A/R/C® Research, passed away January 21, 2014. Without question, Bud was a pioneer and a legend within the market research profession. Not only was he the founder and president of M/A/R/C Research, he was instrumental in the startup of the advanced research program at the University of Georgia and provided support to the research programs at the University of Texas at Arlington.

In 1950, Phillips joined TracyLocke, and began to bring order, credibility and stature to marketing research. By 1965, the research department under Phillips’ leadership had expanded beyond the agency’s client base to become a national company known as Marketing and Research Counselors – M/A/R/C.

Based on a simple philosophy, “Find out what people want and make it for them,” Bud Phillips’ pioneering research set the stage for industry innovation and expansion.

“The market research community lost one of its great leaders. The impact Bud Phillips had on so many people and the industry can’t be measured,” said current President and CEO, Merrill Dubrow.

Bud leaves behind his wife Cathy and a legacy of hundreds of outstanding researchers that he helped train and mentor over his lifetime.

Directions Research Announces New Hires and Numerous Promotions

March 2014 – Directions Research Inc. (DRI) has announced two new hires; Glad Markunas as vice president of client service and Matt Roden as survey programmer/developer. Elaine Noble, Heather Harden, and Susan Sayre have all been promoted to senior analytical consultants. They are responsible for creating client-ready reports with strategic and synthesized insights, producing visually appealing and clearly structured decks, and providing thought leadership and consulting from a marketing viewpoint.

(In February, DRI also announced the following promotions: Jim Lane to senior vice president of marketing and client service. In his expanded role, Lane will work closely with senior management in guiding the marketing and growth strategy of the firm and Kim Jauch was promoted to Account Manager. She is actively involved in research design, data analysis, presentation of findings and general client services.)

ThinkNow Research Brings in Industry Veteran to Head Custom Research Efforts

March 3, 2014 – ThinkNow Research, a Hispanic market research firm, announced that Carlos Yañez has joined the firm as head of the custom research division. In this role, he will be working closely with clients to design and execute numerous types of research studies. Over his 15+ year career, his primary focus has been on researching the growing Hispanic market on behalf of Fortune 500 clients.

MSU Launches New Part-time Master of Science in Marketing Research Program

February 2014 – This May, the Department of Marketing at Michigan State University’s Eli Broad College of Business will begin offering a part-time Master of Science in Marketing Research program. After four successful cohorts of the full-time MSMR program, the part-time program seeks to reach a new kind of student – the working professional.

The 21-month program is designed to provide an opportunity for students to achieve a master’s degree while working full-time. The hybrid format consists of on-campus and online courses. The on-campus courses will take place within two one-week sessions and one 12-day session. The online courses will be delivered during weekly “live class time.” The part-time program consists of the same courses, taught by the same professors, as the full-time program, and students will be held to the same academic standards. For additional information go to marketing.broad.msu.edu/msmr.

Hall & Partners Announces Grant Bird, Managing Partner, London

February 27, 2014 – Hall & Partners announced that Grant Bird has been promoted to managing partner, London. He has nearly 15 years of experience in brand and communications research and has worked with some of the world’s biggest brands and their agencies to help develop integrated campaigns. Bird has been with Hall & Partners for over five years and most recently served as partner.

NYAMA Announces Distinguished Selection Committee and Ceremony Date for 2014 Marketing Hall of Fame® Program

February 27, 2014 – The American Marketing Association, NY Chapter (NYAMA) will hold the 2014 induction ceremony for its Marketing Hall of Fame® on Wednesday, May 28 at the offices of JWT New York. The organization also revealed its distinguished selection committee, whose members represent many of the industry’s leading associations and organizations. This year’s stellar selection committee consisted of David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, President, Qualitative Research Consultants Association (QRCA); Bruce Nelson, former vice chair, Omnicom, and Earl Taylor, CMO, Marketing Science Institute. The selection committee was coordinated by Don Sexton, NYAMA president-elect and professor of marketing, Columbia University.

Blueocean Market Intelligence Acquires Cognicient

February 18, 2014 – Global research and analytics firm Blueocean Market Intelligence announced it finalized an acquisition agreement with Cognicient, a leading market research technology provider specializing in data integration. The acquired assets include intellectual property and key staff. As part of the acquisition, Cognicient’s Chief Executive Officer, Mike Page, will join Blueocean Market Intelligence as vice president of client services and technology at the company’s new office in London. He has 18 years of experience in the market research industry, specializing in the implementation of new technologies and methods.

Computer Market Research Reaches 30 Year Milestone

February 18, 2014 – Computer Market Research (CMR) is proud to be celebrating 30 years in business since its founding in January of 1984. CEO of Computer Market Research, Del Heles, reflects on the past and shares his excitement for big plans to come. Heles says, “It’s shocking to think back on how much this industry has changed over the past few decades. When I first started CMR, the Internet didn’t exist. Fast-forward to today, and web-based applications are at the core of our company. If there’s one lesson I’ve learned throughout the years, it’s that having flexibility and the ability to quickly pivot is essential to staying in business. It’s dangerous to be locked into a single vision for a long period of time; you need to condition yourself to run off the planned course when there are bumps in the road.”

SIS Opens Office in Manila, Philippines

February 17, 2014 – SIS announced the opening of a Manila office in the Philippines, expanding its international market intelligence unit. Spearheading the team in Manila is Iris Lorenzo, the newly appointed senior vice president of market intelligence. Lorenzo brings over 15 years of experience in market and competitive intelligence to SIS International and several key personnel are joining her, including Gen Mariano, Karla Lizardo and Paulo Edrosolano.

Kimberly White Joins Lumi Mobile

February 14, 2014 – Lumi Mobile, a specialist in consumer insight mobile technology and real-time audience engagement for market researchers, media companies and brands announced the appointment of Kimberly White as director of business development. White has more than 13 years of experience growing, building and developing client relationships and partnerships. In her new role, she will focus on developing new and existing client accounts and will be based in New York, operating globally.

The Marketing Workshop Announces Addition to Senior Management Staff

February 11, 2014 – U.S.-based research and consulting firm The Marketing Workshop (MW) has announced the hiring of Catherine Nodar to the position of vice president, client services. Nodar will assume the leadership role for one of the account teams. She has 18 years of professional experience and has honed her skills with client and supplier organizations.

New Chicago Office for Hall & Partners

February 6, 2014 – Hall & Partners, a leading brand and communications research boutique, announced the relocation of its Chicago office to support the recent growth of the business. The new office offers more collaborative workspaces for client meetings and workshops. The new office details: 225 N. Michigan Avenue, Suite 2040, Chicago, IL 60601, +1 312-321-4150.

BrainJuicer Announces New Managing Director, Continental Europe

February 5, 2014 – BrainJuicer Group PLC (AIM: BJU), goes regional in Europe on the back of a great performance in 2013. Mark Johnson, previously managing director of the Alpine region of Switzerland, Italy, and France, has been promoted to managing director, Continental Europe, combining Germany, France, Italy, Switzerland and the Netherlands under his leadership. Johnson brings decades of insight to his role with experience on both the brand and the supplier side.

The Modellers Joins Hall & Partners

February 4, 2014 – Hall & Partners announced that The Modellers, a full-service market research firm focused on the innovative application of marketing science, is joining forces with the global research agency. The Modellers, led by CEO and Founder, Jeff D. Brazell, is based in Salt Lake City, UT and has client teams across the U.S. Brazell will lead the newly combined team of The Modellers with Hall & Partners’ existing marketing science staff.

Ebony Marketing Systems Announces Addition to Services

February 3, 2014 – Ebony Marketing Systems, a multicultural market research and data collection company, is pleased to announce the addition of the Fordham Road BID Mall to their range of services. The Fordham Road Mall is one of the most highly trafficked malls and shopping destinations in New York City.

International Strategic Alliance Created

January 31, 2014 – Marketing research companies Fieldwork Network, i-view London, Viewpoint Europe and Estudio Silvia Roca, joined forces to create an international strategic alliance: FIVE Research. FIVE provides seamless service and support offering complete global coverage for any city, any methodology, anywhere in the world. The goal of FIVE is to offer clients high quality studies delivered through first rate facilities in different countries that actually have a connection; companies that are bound together by a common set of standards and research procedures to make multi-market international studies seamless in a way that has previously been difficult due to the vast diversity in operating practices and experience levels in different cultures.

Chris Papp Joins Project Service Team

January 30, 2014 – SurveyHealthCare, the fastest growing healthcare market research data collection firm in the U.S., hired Chris Papp as a VP of project services. Papp comes to SHC with over 15 years of market research data collection experience in healthcare. Prior to joining SurveyHealthCare he worked at Schlesinger Associates as an operations manager and held senior support positions at Roger Green & Associates and Braun Research.

M/A/R/C Research Hires New Business Development Directors

January 29, 2014 – M/A/R/C Research welcomes Suann Griffin and Mike Fisher as the newest members of the new business development team. Griffin came from World One, a global panel provider to healthcare marketing research firms, where she was a U.S. account manager and leader in global compliance. Her focus will be on client development with an emphasis on brands in the Southeast. Fisher joins M/A/R/C from Questback, bringing an elaborate background in dining and hospitality. His past focus has been in business development and consumer insights including eight years with Maritz Research and four with Hyatt, which will be capitalized on as he primarily focuses on client growth in the dining and hospitality sectors for M/A/R/C.

Joanne Van der Burgt to Lead Ipsos Canada’s Media Measurement Practice

January 27, 2014 – Reports of print media’s death are greatly exaggerated. It hasn’t died, it has just evolved. That is the central premise behind Ipsos Canada’s latest move to help media companies measure their success, performance and audience engagement. Leading media research expert Joanne Van der Burgt has joined Ipsos’ burgeoning media research practice in Canada. Her role will be to introduce Ipsos’ extensive global media measurement capabilities to Canadian media clients as well as growing Ipsos’ media practice across the country.

Confirmit Acquires Social Intelligence and Text Analytics Innovator Integrasco

January 22, 2014 – Confirmit announced the acquisition of Integrasco, a leader in social intelligence and text analytics. The acquisition brings advanced technologies for capturing social insights and analyzing unstructured text into the Confirmit portfolio of software offerings for customer experience, employee engagement and market research.

The Marketing Workshop Announces Addition of New Project Management Leader

January 16, 2014 – U.S.-based research and consulting firm The Marketing Workshop (MW) announced the hiring of Kelly Mayer to the position of senior account manager. Mayer will be assigned to one of MW’s account teams where she will assume day to day responsibility for client and project management. She has spent most of her career in research functions on the client side of the business, most recently as consumer insights manager with ConAgra.

Ipsos Marketing appoints Chris Sinclair as new Regional Head in Europe & Africa

January 16, 2014 – Chris Sinclair has been appointed regional director for Ipsos Marketing in Europe and Africa. Most recently, Sinclair was senior vice president within Ipsos InnoQuest in the U.S. Before that, he was the CEO of Future Thinking, a research agency in the UK specializing in FMCG and retail research. Sinclair is a seasoned CPG innovator who has developed, tested, enhanced and helped launch some of the world’s leading food and drink brands.

Schlesinger Associates Appoints Senior Positions for Qualitative Accounts

January 14, 2014 – Schlesinger Associates announced the creation of two senior positions for its qualitative operation. Scott Baker, PRC, has been appointed vice president, account management. The role oversees some of Schlesinger’s key accounts and is designed to offer greater flexibility for the company’s partnership solutions with its clients. Baker brings to the role extensive consumer and healthcare experience in qualitative research. He joins Schlesinger following 16 years at Adept Consumer Testing where his role was president. He is an active member and volunteer of the PMRG, AMA and of MRA, where he serves as a board director and by whom he has been honored for his volunteer work. Samantha Bacelieri-Centers has been appointed operations director, Schlesinger Qualitative. Bacelieri-Centers will oversee Schlesinger’s recruitment and project management services across the U.S.

Cross-Tab Announces Stephan Mayer as Vice President, Operations and Client Services

January 8, 2014 – Cross-Tab, a global market research outsourcing leader, announced that Stephan Mayer has joined the organization as vice president, operations and client services. He is based in Los Angeles. In this leadership role, Mayer will be responsible for providing client service to existing clients and creating solutions for potential clients. Mayer has 17 years of experience in the market research industry. Prior to joining Cross-Tab, he served as vice president, quantitative intelligence with Chatter, Inc., where he helped grow a quantitative research practice from the ground up.

Judith Passingham Appointed Global CEO of Ipsos Interactive Services

December, 2013 – Ipsos announced the appointment of Judith Passingham as global CEO of Ipsos Interactive Services (IIS), the Ipsos online research division. She joined the company on January 2, 2014, with a comprehensive knowledge of the research field and a particular focus and passion for panels. Passingham will have full global responsibility for all IIS services and will be a member of the Ipsos Management Board. She will report directly to Ipsos’ Co-President Didier Truchot.

Schlesinger Associates Appoints Vice President for Global Panels

December, 2013 – Schlesinger Associates announced that Kristen Tripphahn has joined Schlesinger Interactive as vice president, global panels. She will drive the company’s continued global implementation and execution of best panel management processes, member acquisition and engagement. Tripphahn brings to the role a wealth of experience in panel recruiting, engagement, sampling and in global partnerships. She joins Schlesinger from uSamp where she held the post of senior director, global panel and sampling operations.

Harmon Research Group Opens New Call Center

December, 2013 – Harmon Research Group, Inc. recently completed construction of a new call center in San Jose, Costa Rica. The new center will house over 200 employees for their online and telephone data collection divisions. Located across from the University of Costa Rica, it will provide access to over 30,000 college students covering all of the languages of the Americas. The new center has an upgraded and more robust network infrastructure that will allow for easier access to client’s servers located throughout the world. The center replaces the old location in La Uruca, Costa Rica.