Advanced Focus adds Marketview - Tarrytown

New York-based market research company Advanced Focus has acquired Marketview – Tarrytown. The new company will be known as Advanced Focus Westchester. Marketview’s staff, including longtime MRA member Meredith Falvo, will join the Advanced Focus team.

Three new directors hired by Halverson Group

Business intelligence company Halverson Group has hired three new Directors of Strategic Research. Andy Knudsen comes from Leo Burnett, where he spent the past 10 years leading segmentation, consumer decision journeys, concept testing and brand/campaign tracking for clients including Allstate, Pfizer, Chobani and Avis. He joins Halverson Group’s strategy and analytics practice. Marc Salzano joins after 12 years with HAVI Global Solutions most recently as an analytics and insights director, developing solutions for Fortune 50 brands. Lisa Petitte has been both a market research supplier and consumer insights manager, most recently at Valspar Corporation, where she was instrumental in building its first insights function. Prior to that, she was an account manager with Ipsos and worked at Rabin Research. She was even a stage manager at Chicago’s Steppenwolf Theatre in her former life