Focus Pointe Global (FPG), a leading national provider of marketing research data collection and an Insights Association member, has announced the acquisition of Trotta Associates, a California-based marketing research company.

Synergies include:

  • The addition of a third location in Southern California, expanding FPG’s national footprint to 19 research facilities nationwide.
  • The acquisition provides a newly-built, state-of-the-art focus group facility in Los Angeles. FPG plans to transition their current location in Santa Monica to the new facility during the first quarter of 2018.
  • The combined company adds to the depth of a management team that claims an average of 20-plus years in the space.
  • Trotta’s database of research participants will add to FPG’s 1.6 million-member national QualPanel™, primarily in the Southern California market.

“We are excited to welcome the team at Trotta Associates into the FPG family. The combined talent and geographic footprint of FPG and Trotta Associates allows for broader research choices for our current and future client base,” said Laura Livers, Chief Executive Officer of Focus Pointe Global.

Post-acquisition research locations include: Appleton (WI), Atlanta (2 locations), Boston, Chicago (2 locations), Columbus, Dallas, Irvine (CA), Kansas City, Los Angeles, Minneapolis, New York, Philadelphia (2 locations), Phoenix, St. Louis, San Francisco, and Teaneck (NJ).

Following the acquisition, the management team will continue to be led by Livers.