For this moment in the spotlight, Marcie chatted with Caren Caetano, an insights colleague and a good friend. Here is what she learned.

Name:  Caren Caetano
Title:  Research Analyst
Company:  Ipsos
Current City:  Cooper City, FL
Hometown:  Merrick, NY
Years in the market research industry:  20+


What duties does your current job position include? 

Managing Healthcare projects including recruitment, the budget and other logistics.

What’s the best aspect of your current job position?

I enjoy communicating and working with many different people.  The best part is when we brainstorm and work together to solve problems.

What do you see coming in the market research industry during the next five years?  

I expect that more studies will be conducted remotely with the use of technology.  It may allow for more insightful learnings in the future.

How did you first come to work in market research? 

I was just looking for a part-time job and started working at a local market research facility.  It turned out to be something that I enjoyed and over the years, I wore every hat.  When my children were young I worked as a medical recruiter.  It was ideal for me because the hours were flexible and I enjoy speaking on the phone.

What do you do in your spare time - hobbies or activities?   

I like to draw and read in my spare time.  I live in South Florida and love to go to the beach!

What would others be surprised to know about you?

I am extremely shy.

Favorite book or movie?

I like to read detective stories.

Final comment or quotable

A client once told me that mistakes will happen, it’s how you handle it that matters.