H.B. 196, sponsored by Kentucky Rep. Bill Farmer (R-88) would have added a new 7 percent sales and use tax on provision of “marketing research and public opinion polling services” (NAICS 54191) and any “telephone call center” (NAICS 56142) in Kentucky. This legislation died with the end of Kentucky's legislative session.

MRA successfully lobbied against this bill, but we expect it to re-emerge next year.