CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Burke, Inc. has been recertified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics.

ISO 20252 was updated and streamlined in 2019 to be more relevant to current market research stakeholder needs and include new data practices, ethical requirements, and additional updated clauses on data management security that align with the EU’s General Data Protection Regulation (GDPR). ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented and error-free methods of conducting and managing research projects.

Headquartered in Cincinnati, OH, Burke, Inc. provides a comprehensive range of marketing research, strategy, and innovation services, as well as insights education. The company’s research offerings include designing and executing objectives-driven quantitative and qualitative research, with a focus on helping clients discover actionable insights to grow their business. Burke also is certified through CIRQ for compliance to the ISO 27001 Standard – Information technology – Security techniques – Information security management systems – Requirements. 

“Achieving ISO 20252:2019 certification further demonstrates our leadership in and continued commitment to quality,” said Jamie Baker-Prewitt, Chief Research Officer. “By meeting these new ISO 20252 standards, Burke continues a tradition of research excellence that has defined the company for 90 years.”

Burke’s certification covers sampling, including access panels, fieldwork, physical observation, digital observation, self-completion and data management and processing to be attested to in accordance with Annexes A, B, C, D, E and F of ISO 20252:2019.

About Burke, Inc.  
Founded in 1931, Burke is a 100% employee-owned company that seamlessly unites marketing research, strategy, innovation, and insights education.  From segmentation, to customer engagement programs, to product innovation, to brand tracking, Burke provides proven research solutions that support informed decisions and confident strategies.  Working across a variety of industries, Burke offers a range of solutions from agile services to integrated strategic decision support.  Burke, Inc. includes Seed Strategy—its dedicated strategy and innovation arm—and the Burke Institute, which leads the industry in insights training and education.

About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252:2019 and ISO/IEC 27001:2013. A non-profit entity, CIRQ is committed to providing timely, thorough and impartial assessments of its customers' quality management or information security management systems in regard to certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.