Insights Association Florida Chapter held another educational and networking event at the beautiful Celebration Golf Club. Our distinguished speaker, Missy Carvin, shared a few pointers on how to get weird to get best insights. She focused on the value of priming and various priming techniques and provided specific examples of how effective priming can improve both qualitative and quantitative study results. The intimate setting of the event and the openness of the attendees made it for a fantastic sharing opportunity. I cannot speak for all attendees but I definitely left feeling ready to embrace the weirdness and primed for deep insight!