Deadline for Submissions: September 30; Winners Announced at IA’s CRC in October

Washington, D.C., July 23, 2020 – New and experienced market research practitioners who seek to expand their knowledge are encouraged to apply now for the Betsy Jane Peterson Award.

Two winners will be chosen. Each will have covered in full her/his enrollment fee for The Principles of Market Research course presented by MRII and the University of Georgia. The winners will be announced at IA’s CRC, to be hosted virtually across several days in October.

The Principles of Marketing Research, completed online through self-paced study and covering the 13 topics of the Market Research Core Body of Knowledge (MRCBOK™), helps practitioners understand the full process of research from beginning to end. Graduates can receive an automatic examination exemption to the Insights Association’s IPC (Insights Professional Certification) program.

“This Award exemplifies the dedication of both the Insights Association and MRII to advance the knowledge and skill level of those working within the insights community,” commented Melanie Courtright, CEO of the Insights Association. “We ask that our colleagues throughout the industry encourage a young, diverse group of promising researchers to apply. It is important that professionally certified insights talent be representative of our population overall. This award has the potential to make such an impact.”  

Added Jeffrey Henning, Executive Director of MRII, “This is an excellent opportunity for a determined professional to expand their knowledge with current, readily applicable training. The timing couldn’t be better as upon course completion they will qualify to join the new IPC program.”

The Betsy Jane Peterson MRA Award was created in 2003 by the Marketing Research Association, which merged with CASRO in 2017 to form the Insights Association. Betsy (pictured above) was among the founders of MRII (formerly known as the Marketing Research Association Institute (MRAI) in 1995. During this time, she also held the position of Executive Director of the MRA.

The Award will be presented to applicants who meet all eligibility requirements and who, in the opinion of the Betsy Jane Peterson Award Committee, will make a positive contribution to the profession of insights, analytics, and market research. Selection criteria will include, but will not be limited to a demonstrated desire to serve the insights and market research profession and a financial need with limited or no employer financial support.

To apply for the Award, please go here.

Graduates of The Principles of Market Research are recognized by industry associations, employers, peer groups and other professionals as having mastered the core body of knowledge that forms the basis of market research. Successful completion of the Principles course earns a Certificate of Program Completion, presented by the Insights Association, along with a Digital Badge, and University of Georgia Continuing Education Units.