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Melanie Courtright

The Insights Association - CEO

Melanie began serving as CEO of the Insights Association on January 1, 2020.

Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.

A respected, passionate voice on market research trends, standards and quality, Melanie has participated in many industry organizations, events and initiatives. She serves on the executive board of the University of Georgia’s MRII Education program and is an active member of Women in Research (WIRe). Previously Melanie served as President of IA’s Southwest Chapter and as a U.S. representative to ESOMAR.

Melanie has spent more than two decades designing, executing, and interpreting research for agencies and corporations, having started her career at a full-service research firm where she gained a strong research background. For the past decade, Melanie has developed expertise in all forms of digital research including online, mobile and social.

Beginning in 2011, Melanie served as EVP, Global Client Services at Research Now and worked in roles of increasing responsibility in the years following the company’s merger with SSI and subsequent renaming as Dynata. Dynata is the world’s largest first-party data and insights platform with a reach that encompasses 60+ million consumers and business professionals globally and serves nearly 6,000 clients.

Member of Board of Directors

  • 2021 Executive Committee
  • 2020 Executive Committee

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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