Melanie began serving as CEO of the Insights Association on January 1, 2020.

Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.

A respected, passionate voice on market research trends, standards and quality, Melanie has participated in many industry organizations, events and initiatives. She serves on the executive board of the University of Georgia’s MRII Education program and is an active member of Women in Research (WIRe). Previously Melanie served as President of IA’s Southwest Chapter and as a U.S. representative to ESOMAR.

Melanie has spent more than two decades designing, executing, and interpreting research for agencies and corporations, having started her career at a full-service research firm where she gained a strong research background. For the past decade, Melanie has developed expertise in all forms of digital research including online, mobile and social.

Beginning in 2011, Melanie served as EVP, Global Client Services at Research Now and worked in roles of increasing responsibility in the years following the company’s merger with SSI and subsequent renaming as Dynata. Dynata is the world’s largest first-party data and insights platform with a reach that encompasses 60+ million consumers and business professionals globally and serves nearly 6,000 clients.