Lisa brings a vast business development, marketing, and management background to the Insights Association.
With more than 20 years of experience in senior-level marketing, new business/sales development, direct marketing, communications and agency operations, Lisa has developed and implemented results-driven marketing/member campaigns, promotions, and events for a variety of industries including the non-profit sector.
Her career has included both corporate and agency positions working with national companies, sponsors, and corporate sales.
Most recently Lisa served as Director of New Business for MPI Association selling sponsorships, lead generation/advertising programs and corporate memberships to East Coast hotels, resorts and CVBs. Outside of work she enjoys running, spinning, travel and socializing with friends and her dog.