Founded in 1957 and based in Washington, the Marketing Research Association is the leading and largest U.S. association of marketing research professionals. At the Insights & Strategies Conference, the Corporate Researchers Conference, and many other MRA events across the country, we have discussed our vision and why we are working hard to grow membership in the increasingly segmented race against event businesses for industry support: because we want to give it all back to you in the form of advocacy and education. Industry advocacy matters. When every CEO understands the value of marketing research it will mean incredible growth for our industry.
The race is between MR associations, like MRA, and event companies who have no interest in you beyond collecting your event registration dollars. I consistently have folks coming up and telling me "Thank you" for the work MRA is doing, and that "MRA has a culture of collaboration. You feel like you’re part of a network where you can call on people to pose questions." (That's a direct quote, by the way.) It is our message of building consensus and working together to boost the industry and solve problems that people not only want to hear, but want us to continue to put into action. So, what will help us build our advocacy campaign? You, continuing to choose us. Choose our membership. Choose our education. Choose our conferences. Choose our network. Choose us as we promise to continue to choose you.
I am not asking this because I think we’re going to lose the conference battle with for-profit event companies, as a heavy decline in attendance to certain other events this year suggests we’re already providing higher value. Nor am I asking because I think these companies fail to provide quality education, because on many of the major education components, our content is aligned (though MRA offers more consistent quality at a substantially lower price).
Instead I am asking because I believe that you believe in our mission. I am asking because I think that you have the vision and the foresight to understand that supporting MRA is supporting your own future.
On behalf of MRA’s Board of Directors, our members and the marketing research community, I would like to thank you for your membership. Your support is vital to the advancement of marketing research.
I look forward to seeing you as we work to further your success and the growth of the MR profession.
With best regards,
David W. Almy
Chief Executive Officer